Human Centered Design Leader
Award-winning design leader and strategic problem solver with over two decades of experience growing and leading design teams and shaping numerous products for positive outcomes. I have used design thinking methods and a collaborative lean-agile UX approach to deliver for the customer and business for clients such as Amazon, Google, Adidas, GameStop, Wawa, Comcast, Walgreens, FIFA, Verizon, Sprint, Chase, Capital One, Barclays, Children’s Hospital, Merck, and GSK
Professional skills:
Strategic Design Leadership: Expert in leading design initiatives in finance, healthcare, and cloud technology, with a focus on UX strategy and implementation.
UX Mentorship: Skilled in advancing UX professionals through mentorship and coaching.
Enterprise Design Strategy: Adept in strategic planning for enterprise platforms and applications, alongside brand strategy and execution.
Research and Storytelling: Proficient in both qualitative and quantitative research methodologies, leveraging creative storytelling to convey design visions.
Project and Process Management: Efficient in agile and lean UX methodologies and developing ecosystem frameworks for integrated user experiences.
Data Science and Machine Learning: Proficient in Python, exploratory data analysis, and machine learning.
Organizations
Director of Design for Good AIGA, RVA
CFF (Cystic Fibrosis Foundation) Committee Design Volunteer
Founder, Avenue B Studios (www.avebstudios.com)
6/2020-Current
Head of UX Design, AWS - Containers and Advanced Compute and Simulation (ACS)
9/2020 –current
Through radical candor and value driven empathy, I lead designers to make critical decisions quickly while staying steeped in the customers needs through strong partnerships with product, engineering, and marketing. Led the initiative to develop and scale UX metrics for completion rates, drop-offs, and top actions taken across AWS consoles. Prior metrics were only giving insights on the what, but not the why and where customers were having trouble. Increased customer satisfaction by 15% across Containers and High Performance Computing consoles (8 services) in 18 months. Grew a team of 17 designers in 6 months, fully staffing service teams in time for operational planning.
Led and mentored a team of talented UX designers in design strategy and creation of AWS’s first Simulation technology console
Led designers to develop a process for API design reviews enabling design to ensure the console designs would exceed customer expectations.
Developed a 3-5 year Design vision for AWS Marketplace
Strengths: Collaborative design methodology, creative leadership, excellent communication skills, strong technical knowledge of APIs, developer advocacy, application lifecycle management (ALM), design thinking and service design methods, design and UX strategy, research, UX/IA, experience mapping and visual design.
Director of UX Design, GSK - Robotics Process Automation and Platforms
12/2018 –3/2020
Responsible for increasing cost savings across 7 lines of business by developing a design strategy for a consistent, intuitive, and compliant self-service platform for RPA. Responsible for mentoring, coaching the team towards delivering on GSK’s mission to digitally transform through the scale and democratization of RPA across the company.
Led and mentored a team of talented UX and visual designers in design strategy and creation of GSK’s first developer platform
Collaborated with product and engineering to craft the API approach and strategy for consuming API’s to deliver a self-service experience through the developer marketplace
Increased cost savings across 7 lines of business by developing the design strategy for a consistent, intuitive, and compliant self-service platform for RPA (robotics process automation)
Developed the strategy and UX direction for the RPA platform to increase scale of bot development at GSK
Strengths: Collaborative design methodology, creative leadership, excellent communication skills, strong technical knowledge of APIs, RPA and application lifecycle management (ALM), design thinking and service design methods, design and UX strategy, research, UX/IA, experience mapping and visual design.
UX Manager, Capital One - Creative director
11/2012 – 11/2018
Led the UX research, design and strategy for Capital One’s first External Developer Platform which launched at SXSW 2016. https://www.developer.capitalone.com
Led design and creative strategy for the first Capital One DX conference - NexTech.
Responsible for leading the design effort on the first Capital One Tech blog – www.capitalone.com/tech
Led the UX design for the internal API and Data Streaming Platform
Led and mentored a team to develop the DevExchange design system
Led and managed design for consumer identity products including facial recognition, touch ID and other alternate sign-in methods for enterprise mobile and web (SwiftID).
Stood up 3 teams to design and manage all in-house Social Media for the corporate and small business channels, leading to exponential company cost savings.
Led the successful cross platform redesign of the Capital One intranet and design for the CEO’s New Mission, Change Banking for Good.
Creative Director, Sparks
2011 – 2012
Responsible for strategy, management and design for all digital marketing products for Sparks. Designed, managed and launched the corporate websites and the corporate intranet. Designed, managed and launched the first trade show technology blog tech-em, and the first news blog. Managed creatives, producers, managers, vendors, and interns. Established and managed the SEO and social media marketing for all of Sparks Digital Marketing. Worked directly with the VP of Marketing to coordinate all marketing programs, budgets and resources.
Freelance Creative Director
2010-11
Freelance design for various agencies in the greater Philadelphia area. Clients include Razorfish, MRM Worldwide and Cadient.
Brands: FIFA 2010 World Cup South Africa, Rogers On Demand, Walgreens, GameStop, David’s Bridal.
Associate Creative Director, Comcast
2009-10
Assistant to the Creative Director for Cross Platform Initiatives for all of CIM. (Comcast Interactive Media)
Led a team of UX designers to develop cross platform CIM wide brand guidelines
Led design for a new email platform - SmartZone incorporating social media, email and content collaboration.
Led design for the new Xfinity Mobile Application
Collaborated with cross functional teams to design new On Demand product designs
Art Director, The Archer Group (now bounteous)
2007-09
Led design for large agency projects
Led print and interactive ad campaigns for Chase
Collaborated on banner campaigns, micro sites, landing pages, interactive games and helped Wawa achieve their first advertising success online.
Art Director and Organic SEO Director, eCity Interactive
2006-07
Led the design for Award Winning websites for Comcast - Activity TV (Webby Award), Dating On Demand’s Stupid Cupid (Gold Addy Award)
Led content strategy and interactive demos for Sprint, TA Instruments & IKON,
Spearheaded an Organic SEO department at eCity Interactive
Increased Q1 rev by $24,000 with first 2 clients.
Brands: IKON, Sprint, TA Instruments, Garmin, Comcast.
Founder and CEO, Vision3 Multimedia
2003-06
Founder and CEO of a five person interactive design agency. Led all business development and business functions. Developed business plans, marketing strategies, established network of clients, developed proposals, managed interns, employees, vendors and clients.
Clients: Comcast, Children’s Hospital, Merck, Intech Construction
Senior Designer, GMH Associates
2000-2003
GMH Capital Partners, GMH Military Housing, and College Park Communities, Newtown Sq., PA. Trade Show Booth Design, Print Collateral, Branding campaigns for all internal clients.
Architect
1996-2000.
The Hillier Group, Cecil Baker and Associates and Francis, Hoffman, Foley Cauffman. References available.
Moore College of Art & Design, Adjunct Professor Visual Fundamentals, 2 & 3D Design, Masters Interior Design, 2 semesters
Drexel University, Adjunct Professor, Graduate Level Interior Design Studio - Developed the curriculum for the Masters of Interior Design Studio and taught 2 semesters
Education
Temple University 1996, Bachelor of Architecture, Cum Laude, Temple Rome, 1995 Spring Semester
MIT Schwarzman College of Computing, Data Science and Machine Learning: Making data driven decisions. 2023-2024
Awards
Philadelphia Gold Addy March 2008 for Stupid Cupid – eCity Interactive
Webby Award April 2008 Activity TV, Official Honoree for the Family/Parenting Category
Women in Design, 2001. University of Pennsylvania