PRODUCT DESIGN LEADERSHIP
Transforming mindsets.Incubating innovation.Collaborating at scale.
I’m Bonnie Sampson, a design executive, trained architect, and educator. At AWS, I lead innovation at the intersection of UX and AI, building on a career growing design organizations and creating products at GSK and Capital One.
Six years at Amazon. New products across Fortune 50 and Fortune 100 enterprises. From APIs and Marketplaces to highly technical cloud services and AI.
Trained architect.
Passionate builder.
Empathetic leader.
Innovation thrives where customer understanding, technical thinking, and creative energy meet. My career began in physical architecture and evolved into building digital products for some of the world’s largest enterprises. Across Fintech, Pharma, and Cloud Tech, I connect the pieces and help people see what’s possible.
I don’t just build products. I build open, collaborative cultures where design, engineering, and product turn shared customer insights into something worth making. I bring the persistence to carry an idea through strategy, positioning, roadmaps, and delivery, and the care to help people grow along the way.
Experience & educationBuilding fast is easy.
Building the right
thing is hard.
I work backwards from the customer. We align on the problem, share the market research, and validate what matters before committing to a build. AI helps me move faster, think deeper, and explore more alternatives. Judgment gives that speed a purpose.
The digital architect.
I connect creative narratives with deep technical requirements. An architect’s systems view helps me simplify complexity, see dependencies, and connect the customer problem to a product teams can build.
The strategic storyteller.
I bring research, market insight, and competing perspectives into a narrative people can act on. From executive alignment to roadmaps and PRDs, I connect the story to the decisions that carry an idea into delivery.
The culture builder.
I bring engineering, product, and design into a shared space. I help people feel seen, find their voice, and grow their confidence to lead. Challenge, care, and skill development unlock the creative potential of a team.
The full body of work is shared by invitation.
Case studies, product work, artwork, and my resumé live behind a password so I can share client and employer work responsibly. If you have the password, step inside. If not, reach out on LinkedIn and I’ll be glad to share it.